Back to News
TOOLS OF THE TRADE: HOW VIRTUAL REALITY KEEPS FORD MOTOR COMPANY’S DESIGN STUDIOS CONNECTED WHILE WORKING FROM HOME
Date: 11 Feb 2021 |
Author Type: Press Release |
Author: Ford South Africa |
Source: Ford South Africa |
- Ford’s design team leveraged technology and
used Virtual Reality to create a Design Studio
- Designers in the virtual meeting are represented by
avatars
- The VR system uses the same data that would typically be
used to build a physical clay or foam model
PRETORIA, South
Africa, 10 February 2021 – Designing
a new vehicle requires an enormous cross-functional effort from engineers,
product developers and designers to give Ford customers the best vehicle
possible. You would expect collaborating would become difficult when the Ford’s
Australia Design Studio was affected by the stay-at-home order of the
government because of COVID-19. Ford’s design team leveraged technology and
used Virtual Reality (VR) and turned their living rooms into the Australia
Design Studio.
Ford’s use of VR technology
for designing was originally developed as a way for key stakeholders from
around the world to work together from their respective offices. An engineer or
designer working from Ford’s headquarters in Dearborn, Michigan could simply
log onto a meeting with a designer in Melbourne, Australia, using
teleconference software similar to what you would use while working from home.
This technology is often used during the different design reviews or checkpoints
which vehicles in development have to pass in order to continue the journey to
production.
To answer the demands of
working from home, Ford Australia distributed high-performance computers along
with HTC® VR goggles and hand controls to key designers so work could continue
on future vehicles. Much like design reviews, the Ford Australia design team
logs onto a virtual meeting so their work can continue from the safety of their
homes. Designers on the virtual meeting are represented by avatars, which their
coworkers can interact with, just like the players in an online videogame.
The VR system uses the same
data that would typically be used to build a physical clay or foam model for
evaluation. The software used in conjunction with the VR goggles can create a
digital version of the clay model and can place the vehicle anywhere in the
world. For example, the VR system can simulate the vehicle in an outdoor plaza
and can replicate how light and shadows affect the appearance of the vehicle
just like in the real world. Designers can also use the headsets and hand
controls to enter the cabin and manipulate controls and touchpoints.
VR allows design teams and
key stakeholders to study both the body and cabin of the vehicle without having
to be in the same room or even the same time zone. The avatars representing
stakeholders are equipped with laser pointers to help them point out specific
elements during their discussions. With designers having this technology it
allows them to continue working from home as if they’ve never left the design
studio - customers can expect Ford to keep developing future vehicles for their
driveways.
Designing a vehicle is an
immense task, and while nothing can replace physically being present around the
vehicle, the health and safety of every team member is the utmost priority.