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NEW BEGINNINGS: GOING UP AND OVER WITH THE FORD EVEREST

• South Africans show resilience and determination to make the most of 2021
• New Beginnings often require overcoming one’s personal Mount Everest
• Ford Everest is a trusted companion to help you conquer new obstacles when infection levels subside, and lockdown regulations are eased

PRETORIA, SOUTH AFRICA, 22 January 2021 – It’s fair to say that New Year celebrations across the country were uncharacteristically subdued with many South Africans heeding the President’s advice to stay at home, self-distance and light a candle in remembrance of those who have lost the battle to COVID-19. However, this time of reflection is also an opportunity to look ahead and plan for new beginnings.

Whether your new beginning is to get healthier, spend more time with the family or explore our beautiful country and its many hidden wonders, having the right vehicle can help make these possible. The Ford Everest isn’t just a versatile 7-seater sport unity vehicle (SUV) that can go anywhere in absolute comfort, it also serves as a possible reminder to conquer that personal Mt Everest that stands between you and realising your goals for the year ahead.

South Africans are more motivated than ever to live each day to the fullest, to the extent that the current situation allows. The Ford Everest is a trusted companion to help you conquer new obstacles that lie on the road ahead. This is how the Ford Everest can help with these new beginnings.

Lead an active, healthy life
The outdoor landscape lends itself to a healthier, fitter lifestyle away from pollution and stress created by congested busy cities. While beaches and certain activities may be restricted at present, many activities like hiking and mountain biking are permitted and if the correct protocols are followed provide a healthy alternative to being indoors.

Underneath the Everest’s modern SUV bodystyle is a #BuiltFordTough drivetrain, which depending on variant, is available in either 4x2 or 4x4. Thanks to impressive ground clearance, large diameter wheels and short overhangs and diff lock, even the 4x2 Everest can go off the beaten track with absolute control and confidence. Everests fitted with 4x4 systems can rely on superior traction thanks to diff lock, low range, hill descent control and a terrain management system with different drive modes to go that extra bit further.

Spend time with the family
With a third row of seats that can be folded flat into the boot floor when not required, the Everest offers comfortable and safe seating for up to seven occupants and easily accommodates up to five child seats, so even large families will find space in the Everest. This makes it ideal for a drive in a game park with just the family.

Support local
There has long been a call to support local business and never has that need been greater. Local businesses and companies not only contribute to the overall economy but create jobs and conduct valuable work in local communities. By supporting local business, we support each other and ensure a better future for many South Africans.

Ford is proud to assemble the Ford Ranger and Everest at its Silverton plant in Pretoria and its advanced diesel engines at the award-winning Struandale engine plant in Port Elizabeth.

Start a side hustle
Economic pressure caused by COVID-19 has provided greater necessity for establishing a side hustle business. The Everest can effortlessly blend normal life routine with business activity thanks to its exceptionally large cabin that can be turned into a practical loading space by folding down the second and third row of seats for a total of 2010 litres. All your business-related valuables can easily be locked away and protected from the elements. In addition, the Everest’s exceptional towing capacity along with Trailer Sway Control, on some variants, means that you don’t need to worry when your business outgrows the Everest’s cabin space.

“Despite facing the new year with familiar challenges caused by the pandemic’s second wave, South Africans are entering 2021 more prepared and determined than they were this time last year. The COVID-19 pandemic has certainly made many reconsider what’s truly valuable in life and these lessons give us reason to be positive about embarking on new beginnings and achieving our own Everest!” says Dale Reid, Product Marketing manager at Ford Motor Company of Southern Africa (FMCSA).